Is “Content Marketing” the New “Promised Land”?

Content, Content, Content… it’s the new buzz word in marketing circles these days. Since Social Media isn’t living up to its claims for many companies, they are looking for the new “silver bullet”… which now happens to be “Content Marketing or Content Management.” Is it the new found Promised Land for marketing?I would encourage you to think a bit broader and deeper when it comes to a discussion about Content Marketing. We have to remind ourselves that “Content Marketing” is actually just a “TOOL” with a Bigger Purpose if used correctly. Like many of the other traditional, digital, and social media “tools” already being used, this one can fit into the same category… unless you THINK DIFFERENTLY.Start with the concept that generally, “Marketing ruins everything.” OK, I know this will get some people’s feathers ruffled and for others of you, you will say Amen, it is completely accurate. The point I want to make is that when marketing gets a hold of “a new thing (tool)” they tend to do two things to it… over use it and use it incorrectly. Content Marketing probably won’t be any different so it will follow the same path at some point in the future… unless you treat it differently.If you think of Content Marketing as a “tool” you are missing the point and its value.There are two concepts in marketing… “PUSH” and “PULL” marketing. All traditional marketing was designed as “Push”… shoving out lots of ads and other information to the audience. This worked amazingly well in the Industrial Revolution when there weren’t any other options for the consumer to hear about products and services. Ad agencies were born and raked in millions of dollars on the backs of this approach. It has essentially died when we left the Industrial Revolution behind and entered into the Internet/Digital Revolution.Unfortunately, many people in marketing didn’t get this was happening right under their nose. Instead, they saw a whole bunch of new “tools” called Social Media show up that they thought were simply a new and improved way to “push” their information to the customer. They were wrong. The customer initially thought this was pretty cool and welcomed the new way of getting information… then marketing ruined it. They started shoving everything they could… faster and in more volume… than they ever had before. They thought this would work… it didn’t. It was still “push marketing” only using a different tool called Social Media instead of direct mail, TV, radio, magazines, billboards, and a host of other traditional media tools.The audience grew up and learned how they wanted to receive information and it wasn’t by having billions of pieces thrown at them through every channel they were on… they learned where the “off switch” was and turned off this barrage of messaging. The numbers have been declining steadily and marketing is wondering why their audience doesn’t want to see their valuable ads and self-promotional information. They really never did…Enter Content Marketing as a new way to “push” more information to the customer. It is new because it actually involves content… something of substance (written, video, podcast, etc.). The consumer is asking for this… they want to learn more but invest less time in consuming the information. Once again we are seeing most marketing groups seeing the next “Promised Land” and as such are shoving more and more “content” to their audience. The right concept… wrong execution.The content isn’t RELEVANT, HELPFUL, or TIMELY for their audience… it is just once again voluminous amounts of information… much of what we can already get by doing a search. This is where marketing stands to “ruin content marketing” as they have done for so many other forms of media.But there is a solution… “PULL MARKETING.”Pull Marketing is all about the “customer WANTING the information you have because it is relevant, helpful, and timely and so they PULL it to them… when they want and how they want.” This is an entirely different way to think about marketing. It is marketing the customer actually wants in their life because it is VALUABLE to them.CONTENT MARKETING is an absolutely amazing way to create an effective PULL MARKETING strategy and execute it in a way the customer will love. Now companies have the opportunity to truly understand their customers wants and needs and anticipate what will be helpful and relevant in their lives and then give this to them in a timely manner. When marketing adopts this mindset, they have crossed over from the old traditional “push” process and adopted a completely different strategy of “pull” into their strategy.THIS WORKS… AND THE CUSTOMER IS BEGGING YOU FOR IT.Content Marketing can be the next PROMISED LAND for your marketing and company efforts… if you adopt a “PULL MARKETING” strategy and erase the “PUSH” strategy from your brain. Content marketing is absolutely something that your audience will love and reward you for when developed with a PULL MARKETING STRATEGY. It is what they want… marketing just has to understand this and not screw it up again.What will you do as the leader of your company… the business owner and CEO? Will you allow your marketing to be done the old traditional way and lose the immense value in front of you that you could benefit from by using a “PULL CONTENT MARKETING STRATEGY?” I believe the leadership team needs to direct the marketing function to be more OBSESSED with their CUSTOMERS and give them the ability to create a powerful PULL MARKETING strategy… using CONTENT as the core. Today leadership teams need to be more involved in marketing than ever before.Today it can help to significantly solidify your brand, create true differentiation, and endear your customers to you in ways your competition can’t… this is where marketing and customer obsession can become your true competitive advantage. When this happens, Content Marketing can become the new PROMISED LAND for your company… and your customers will reward you both with business and much more WORD-OF-MOUTH… and we all know this is the ultimate success for marketing and the organization overall.Will you adopt and drive a PUSH or PULL strategy as a leader of your company? This is an excellent time and opportunity to put your company in front of the pack of competitors.

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7 Simple Steps to Choosing The Home Based Business That is Right For You

In these difficult financial times that we find ourselves, many people are looking for ways to create additional income for themselves. Yet they don’t know where to go to find the necessary information. These simple 7 steps will hopefully help you decide which type of home business is right for you at this stage of your life and career and where to begin to turn your dream business into reality.A HOME BUSINESS is simply a small business that operates from the business owner’s home office, lounge or kitchen. It is usually operated in one’s spare time and is often based around the interests of the business owner.Here are 7 simple steps to help you choose the Home Business that is right for you.Step 1: What is your Passion?Some of the most successful home businesses have been built around the owner’s passion for something. Catering businesses are built around a passion for cooking and seeing people enjoy your food. Network Marketing businesses are often built around a passion for talking to people, one’s love for the products and helping people develop their own home businesses as part of the team.So the first thing you need to do is look for something that you are passionate about, that you love doing in your spare time, and see if there is a business opportunity there. One of the fastest growing hobbies worldwide is Scrapbooking and many small business opportunities are being born out of this recent trend to turn a photo album into a vivid and colorful experience.So whether it is woodworking or baking or writing short stories or whatever, your degree of success is likely to be higher if the home business is based on something that you love doing.Have you heard the statement “Follow your Bliss”? Well, what is your Bliss? Because if you can link your home business to your Bliss, or Passion, you will be ahead of the game already.Step 2: How much Free Time can you dedicate to your home business?For most of us, our home business will be started and operated in our spare time. So now you need to decide how much time you will be able to devote to your new business. And for those of you who say “but I have no spare time for anything new”, I say, “look at how you spend your days and nights and you will see how much time you waste on non-productive stuff”. A good, and useful, exercise is to keep track of what you do over the period of a week, in the 6 basic categories of Work, Family Time, TV, Entertainment Out, Lazing Around and Sleep. All you will need to do is find some 8 to 10 hours a week that you can redirect, and you will have enough time to develop and grow and successful home based business.Step 3: How Much Money is available to invest in your Home Business?This is often another obstacle that people find to starting up a home based business. It is important to realize that some $$ will be required to make a go of anything, but some types of home based businesses require a lot more $$ than others. Often where less $$ are needed, more time is needed, but this is not always the case. And for most of us, the reason for starting up a home based business is to generate additional income because there is never enough money left over at the end of the month, or as they say “the money runs out before the month does”.A Network Marketing business, for example, will often be able to be started for a couple of hundred dollars and a commitment to spend another $50 to $100 a month on training material, conferences and the like. But these sorts of businesses, if you follow the system properly, can start to deliver income within a few months. An Internet based home business may require a larger outlay in the beginning, maybe a few thousand dollars for the training program and software required and can become cashflow positive within 6 to 9 months. Buying into a Franchise on the other hand may require many tens if not hundreds of thousands of dollars. So look at your cash flow and decide what expenses you can give up temporarily, so as to free up some money to invest into your business. No business can be truly successful, if you are not prepared to invest some money into it from the beginning.Step 4: What are your Specific Skills – what are you good at?The next step is for you to decide how you can use your personal skills in your new business venture. What are you good at? This is linked to the first step, identifying your passion – but it is more about what you can do well and are confident about. So, if you are great with people and love to meet new people and can chat easily to strangers, then a Network Marketing business may be right for you. You will be given training on how to approach people, depending on which company you decide to work with, but your people skills will put you in a strong position to succeed.If you are good with words, are a good writer and can put complex ideas into simple terms, of if you are creative and can think outside the box, or if you are good at getting other people to do things for you (a good delegator) then an internet based business may be perfect for you. In this modern age, more and more people are searching for information on any number of topics and are prepared to pay someone to provide that specific information for them.If you are more business focused, a numbers person and can look at a balance sheet and see the clear picture, then maybe buying an existing small business and running it “hands off” may be a good option. This is also good for people with less free time, although some time will be required to make sure the business goes in the direction you want it to.Step 5: Look at the Options that fit your profileThis is where you will start to narrow down the options that fit in with your Passion, your available Time, the Money you can free up to invest and your specific Skill Set. There are many hundreds of websites available that will be able to offer you the introductions to the various businesses available to you. You can go to http://www.google.com and enter one of the four sets of words as a starting point to find out what options are available. The four main categories are Network Marketing Business Opportunities, Internet Based Marketing Opportunities, Franchise Business Opportunities and Small Businesses for Sale. In each of these categories, add the city or area where you live to limit the options presented to those ones that are more suitable for you.Step 6: Do your more detailed research.Once you have identified 2 or 3 business options or ideas that look good for you, then you need to do some more detailed research into those options. Is there a market need for your Product? Is the Network Marketing Company growing strongly in your area and does it have good leadership? Is the small business you are looking to buy producing a positive cash flow with a good client base? Talk to friends or find someone who is doing something similar and discuss with them. Speak to a business broker if this is the direction you are going in. Once you have whittled your choice down and are confident you can make a go of it, now you are ready to start your business.Step 7: Take the First Step and Do ItThere is nothing more exciting, when starting to develop a new business, than to get going, so now you are ready to do something to implement your business. Find out where meetings are being held to do with the Network marketing business you have chosen. Go to a seminar on Internet Marketing if that is your chosen direction and take the plunge. Most of these sort of home based businesses offer a cooling off period, or a money back guarantee, so you will have a month or maybe longer to decide if the direction is right for you. But the longer you put off doing something, putting your dream business idea into action, the less likely you are to actually get it up and running.If you would like to know more about this subject, or have any questions about Home Based Businesses, log onto http://stuartfish.biz You will find a number of articles on internet marketing there.

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Here’s Why You Need to Charge Your Electric Vehicle At Home

It is no wonder BMW is at the forefront in making both stylish and functional vehicles that never compromise safety. Charging your electric vehicle with a home charging station has more benefits compared to public charging stations. With BMW’s electric model ranges, you will experience an entirely new driving experience. No feeling is better than gliding silently through urban and rural traffics. All of this is free of fumes and harmful emissions that impact the planet. Going electric with BMW is one of the best things you can do for you.

While BMW iX3 Charging Station is available in many places and shopping malls in Australia, it is a good idea to invest in home BMW charger as it offers a plethora of benefits. In fact, charging your electric car with a home charging station has benefits compared with public charging stations.

Here’s why you need to install BMW home charging station:-

Save money

Instead of buying battery power from a third-party source every time you need to charge your BMW, it is a good idea to pay a flat fee for a residential BMW charging station and have unlimited energy from the same source that keeps your house warm and other electric appliances running. Of course, you would see a spike in electricity bill. But, you’ll save money by saving yourself from frequent trips to the public station and paying for recharging your car. Home charging stations pay for themselves in the long run.

Finding your home charger is affordable too. There are many electric vehicles charging station providers in Australia from whom you can buy and rely on them for support. There are three different types of home chargers, including level 1, level 2, and level 3. Based on the type of charger you buy, the cost will be anywhere between $300 and $2000.

Convenient

On average, it takes anywhere from four to six hours to fully charge your BMW with a level 2 charger. Let’s imagine that you need to drive 50miles to attend a meeting and your EV is running low on battery. If you have to wait the whole night, take your vehicle to the nearby charging station, recharge, and then drive. Wouldn’t that consume your productive hours? The same scenario is much more manageable if you have the home charger installed. All you need to do is, plug the car in and go to sleep. By the time you wake up, you’ll have a fully charged BMW ready for the drive.

Safe

Charging at home is much safer than public charging stations for a range of reasons, including the safety of you and your vehicle. You’ll have to wait for a long time in the public charging stations to charge your EV, and there’s no safety, especially if you are in the middle of high way.

As you see, they’re less expensive, more convenient and completely safe as long as it is installed properly.

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